Rockwater Ponds, LLC ("Rock Water Ponds," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.rockwaterponds.com or contact us for services.
Information We Collect
Information You Provide
When you contact us through our website, by phone, or by email, we may collect:
- Name
- Email address
- Phone number
- Mailing address or service location
- Details about your pond or water feature project
- Any other information you choose to provide in your message
Information Collected Automatically
When you visit our website, we automatically collect certain information through analytics tools, including:
- Google Analytics (GA4): We use Google Analytics to understand how visitors interact with our website. This includes pages visited, time on site, referring sources, device type, browser type, and approximate geographic location. Google Analytics uses cookies and similar technologies. Data is processed in accordance with Google's Privacy Policy.
- Microsoft Clarity: We use Microsoft Clarity to understand user behavior through session recordings and heatmaps. Clarity tracks mouse movements, clicks, and scrolling patterns to help us improve the website experience. Clarity does not collect personal information like names or email addresses. Data is processed in accordance with Microsoft's Privacy Statement.
- Server Logs: Our web hosting provider automatically records information such as your IP address, browser type, referring/exit pages, and timestamps. This data is used for security monitoring and website performance optimization.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide estimates for pond services
- Schedule and deliver pond maintenance, construction, and repair services
- Send service reminders, membership updates, and appointment confirmations
- Improve our website content, design, and user experience
- Analyze website traffic and usage patterns
- Protect against fraud and unauthorized access
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: We share data with trusted third-party tools (Google Analytics, Microsoft Clarity, our email service provider) that help us operate our website and communicate with you. These providers are bound by their own privacy policies and data processing agreements.
- Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of the website but will not prevent you from contacting us or requesting services.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and service inquiries are retained for the duration of our business relationship and a reasonable period thereafter.
Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information, subject to legal and business retention requirements
- Opt out of marketing communications at any time
To exercise any of these rights, contact us using the information below.
Third-Party Links
Our website may contain links to third-party websites, including our social media profiles on Instagram, Facebook, and Google Business Profile. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us and we will promptly delete it.
Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- Business: Rockwater Ponds, LLC
- Email: zack@rockwaterponds.com
- Phone: (484) 844-3863
- Address: 47 Michaelangelo Ct, Hockessin, DE 19707